The digital economy is developing at a phenomenal rate and is the most important driver of innovation, competitiveness and growth. It is changing our lives, from the way we shop, socialise, entertain, learn, communicate and even work. Traditional industries and value chains of all types are being reshaped by business models that have never existed, with rapidly rising customer expectations. There is no doubt that the digitalisation of the economy is one of the most critical issues of our time. Against this backdrop, professionals involved in digital transformation initiatives need to equip themselves with the skills to grasp all the dimensions of the issue and avoid the pitfalls that will inevitably arise in the process of digitising their respective businesses.
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